PARA is looking for an enthusiastic and creative digital content creator to join our small team in East Williamsburg, Brooklyn, NYC. Primarily role of this position is to create engaging Instagram/TikTok video content to be used to grow PARA's audience and digital presence. 


PARA is a contemporary online smoke shop that specializes in design-forward paraphernalia. We aim to elevate the perception of a transitional smoke shop by exclusively providing premium quality products designed with unique elements of artistry and craftsmanship. Since launching in 2021, PARA has curated an unparalleled assortment of modern smoking accessories from the world's best brands. 

PARA is also home to the "Higher Education" blog. There is a lot to learn about *the* plant and the industry it is creating. Through "Higher Education," we are focusing on educating the customer on the continually evolving and expanding world of smoking accessories. "Higher Ed" will feature a collection of videos, blog posts, tutorials, and interviews- empowering our customers with the knowledge to ship with confidence. 

PARA HQ: Brooklyn, NY, USA


  • Primarily produce and film video content for Instagram Reels and/or TikTok showcasing PARA's products. Examples include, but not limited to: highlighting the multifunctionality of a pipe, how to use a bong, prove durability of an item, how to clean a pipe, etc...
  • Come up with new and compelling content ideas. 
  • Work with the Creative Director on brainstorming, executing, and finalizing content. 


  • Must be a social media enthusiast! 
  • Knowledge of the latest social media trends (news, memes, celebrities, music, etc.)
  • Have a passion for creating original social media content with a focus on engagement and growth. 
  • Understanding of social media metrics is a plus. 
  • Self-sufficient in developing, creating, and submitting content. 
  • Video editing skills (audio/video)
  • Currently active on Instagram and/or TikTok with a history of content production. 
  • Familiarity and understanding of cannabis consumption. 
  • Interest in the future of the cannabis industry and legislature. 
  • Interest in fashion, accessories, home décor, prop styling is a plus. 
  • Must be 21 or older to apply. 


  • Base compensation provided at time of submitting video (additional compensation is rewarded for videos with high engagement levels)
  • Free products. 
  • Friends & Family discount on 


Interested applicants: please email your resume/portfolio/reed/whatever will make us want to hire YOU! Let your creative juices flow . . . 

Good Luck :)